Social Marketing

Social Marketing elevates the visibility of the CAR-WEN initiative, educates key audiences, and inspires support for wildlife enforcement efforts throughout the Wider Caribbean.

Our key social marketing activities include:

• Conducting Market Research & Audience Analysis. Gathering targeted insights into the perceptions, attitudes, and motivations of key audiences, including government officials, enforcement agencies, NGOs, and the broader public.

• Developing Key Messages & Branding. Crafting culturally resonant slogans, compelling visual identities (such as logos and graphics), and clear value propositions to unify our outreach under a recognisable brand.

• Creating Marketing Materials & Content. Producing engaging brochures, fact sheets, presentations, educational content, videos, and other tailored materials designed for diverse audiences and platforms.

• Leveraging Media & Communication Channels. Strategically disseminating content across our website, social media, print media, radio, and television to maximise audience reach and raise awareness.

• Monitoring & Evaluating Impact. Tracking effectiveness through measurable outcomes, such as audience reach, engagement rates, website traffic, and shifts in awareness and attitudes, to continually refine our communication approach.

Through strategic outreach and compelling communication, Social Marketing fosters regional awareness, informed engagement, and sustained support for wildlife enforcement and conservation efforts. See the CAR-WEN Strategic Plan and our Social Marketing Strategy Diagram for more details on this strategy’s activities and intended outcomes.